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New Associate Producer Joins Our Team July 30, 2011

Alison Collins has spent her life working in the performing arts both center stage and behind the scenes. She is now delighted to be applying her creative talents with WMS media on both sides of the camera. She has sung and directed opera; sung musical theatre, jazz and folk music; taught voice and directed choirs. As a young artist living in New York City, Alison also worked in advertising and as a product manager for an online healthcare company as…

The Sum Is Greater Than the Parts July 25, 2011

We’ve seen a shift lately in business use of video. Instead of one big show that eats up the whole video budget for the year, the direction now appears to be moving toward multiple mini-programs for a lower per program price. One client is planning to produce 10 one-minute shows at a cost per show one-tenth that of a full blown 5-10 minute show. In this way, testing and mid-course corrections are much easier than shooting the whole wad on…

Avoid Video at Your Peril July 6, 2011

WMS media coined the term “Resultive Media” because our first and foremost goal is to create great business results for our clients. So when we came across this article about how to maximize your video presence online, we just had to share it with you: The PR Pro’s Guide to YouTube Video sharing sites like YouTube are a great way to break the ice, because nothing online is as personal and human as video. And right now, few activities online…

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