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Crickets with Your Chicken? October 17, 2011

Welcome to the wonderful world of sound effects. When used with expertise, they’re a wonderful tool. A dry documentary becomes full of immediacy and dimension. A complicated description becomes lively and engaging. A pompous speech becomes witty and humorous. All of this is possible with sound effects. Recently we had great fun working on a humorous piece. The goal was to poke fun at old-school, stodgy marketing and presentations. We started with footage of ineffective corporate pomp and brouhaha. But…

The Universal Music of Language October 10, 2011

網路基礎架構 全新 StrataXGS BCM56846 的突破性效能 Life at WMS media is always interesting and increasingly international. Last week we taped an interview in San Jose that was then sent overseas to be completed by a Chinese team and distributed for viewing in Asia. We had a language challenge: The subject spoke little English and his presentation was entirely in Mandarin. While we did have a Mandarin speaking consultant present, it was obvious when our speaker was communicating well. When he was…

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