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Oscar Night in the Valley January 26, 2012

We love helping our clients achieve their goals. Winning an award for it is like icing on the cake. CreaTV San Jose, the most prolific nonprofit public TV center in California, threw its red-carpet bash of The 2011 CreaTiVe Awards on January 7, 2012 at downtown’s historic California Theatre. What the Academy Awards are to Hollywood is like what the CreaTiVe Awards are to “Valleywood.” So what an honor when WMS media, Inc. won the award for best nonprofit PSA…

Squeezing the Most from Air-Time with B-Roll January 12, 2012

Your CEO goes on Fox News. Awesome! But who wants to watch his talking head for more than a few seconds? Nada. Zip. No one. Imagine getting a chance to show much more! That’s where the importance of B-roll comes in. We’ve all seen it – cutaways during a newscast that show visuals enhancing the story. No PR effort with the national TV/cable news media is complete without having a B-roll handy to send them. Your B-roll helps the TV/cable…

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