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Four Lives in 13 Minutes May 31, 2012

Every year The Commonwealth Club of California hosts a fund-raising dinner attended by assorted Bay Area power brokers and glitterati. Four people were honored this year at the dinner with the Distinguished Citizen Award. But who wants to listen to long, boring acceptance speeches after a $1,000 per plate dinner? Solution: Create a short video showcasing the winners graciously acknowledging their award with a few anecdotes from their past. Then splash it on multiple big screens at the event. But…

140,000 Hits in 3 Days! May 7, 2012

An Adroid tablet for less than $100…. A funny name for it called Ice Cream Sandwich…. A product launch in less than two days…! A call to WMS media…. Voila! A video showcasing MIPS’ challenge to the iPad appears on YouTube. Tablet fans go crazy with the technology and the price. An overwhelming response creates 140,000 hits in 3 days. And the hits keep climbing. To date, that number has doubled. What a great call our client made to invest…

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