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Limited Shelf Life January 3, 2013

In our high-speed communication world, the competition for the attention of our brain is fierce. Daily we are bombarded with imagery, words and videos — often with provocative content in an attempt to be more memorable than the previous message. Like throwing a stone into a calm pond, these communications efforts ripple outward until they gradually fade away. The goal for communicators is to ensure the target audience remembers the key message when it comes time to make a purchase…

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