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Producing B-Roll Media: Things to consider in creating a well produced B-Roll February 8, 2010

Today we want to feature a great article about producing great B-Roll Media for use in broadcast by Sheri Baer, Broadcast Director at The Hoffman Agency in San Jose. If you’re sending out flashy marketing pieces with music, narration and fancy graphics, you’re wasting your money. What looks slick to the client is actually anathema to the media. Give broadcast reporters what they need – the content they would use if they had the opportunity to shoot it themselves. What’s…

Good, Fast or Cheap? January 27, 2010

Over the years in business I have notice clients looking at media services like it was a commodity. They sometimes think of it like buying catchup and that one brand is as good as the next. Well I have a news flash, media production is not an assembly line process. Far from it. To be good at it, producing videos, websites, and print involves skill, creativity, and experience. There’s an old saying in the biz that says clients always want…

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