These days, we are often bombarded by what is sure to be the next latest and greatest in technology. Those with the financial resources and a great idea often bring their product to market without having looked at its long term viability. A few make a quick buck before fading away, making room for the next guy. Most don’t even make it out of the gate. Long term vision is important; knowing your audience is key. WMS has been in business since 1978, and we have certainly seen fads come and go over the years. However, the ability to adapt to ever changing technology and to create media with sustainability has proven invaluable in maintaining our success.

Take, for example, one of the newest trends of being able to watch video while simultaneously social networking. Will this take away from the message to be conveyed in the video? Will the focus then be more on the social and less on the video? Or will the idea add a complementary dimension to the whole experience, giving the audience an opportunity to share their views and exchange ideas as the video unfolds. This is certain to pose a challenge for those of us who create media – producing in a format that will keep our intended message in the forefront, while allowing for gaps where this interaction can take place. Definitely an interesting undertaking for companies such as ours!

An important requirement for WMS media, Inc. is having the ability to gauge which of these newcomers to the world of digital entertainment will be a survivor/thriver, and which will fall by the wayside. As technology changes, we too must revamp our way of doing business in order to remain competitive and to be in touch with the desires of our clients and, of course, our audience.