There was an interesting article on Emarketer.com regarding mobile video viewing. According to the author, in the year 2010, 23.9 million Americans will be users of this technology, generating $1.34 billion in revenue by 2014. Egad!

As a proponent of bigger is better (snicker), I am perplexed that so many people are watching video on their mobile phone. Several years ago, we shelled out thousands of dollars for the behemoth big-screen TV that promised to enrich our viewing experience by allowing for a cinema-like feel. At 200+ lbs with a 50-inch screen, it was arguably the greatest advancement in home entertainment in years. Now we’ve taken to watching video on screens that fit into our shirt pockets.

Creating video that can provide quality resolution on the teeny screen does require some adjustment. Because screen size is limited, filmmakers must ensure that the subject matter fills the viewing area, without a lot of unnecessary background. For example, if creating an educational type video, camera focus should be on the task or process being taught. Whereas, if doing an interview, focus should be on the face of the subject in order to capture his mood/personality. Filmmakers must also be sure to minimize fast camera movements which tend to result in blurry images and poor resolution.

So which is the superior way to watch a video? According to the numbers, on-the-go is the way-to-go! In the end, it’s up to you, the viewer. The industry will always transform itself to give the people what they want. With the trend in portability, I wonder what we have to look forward to in the future?  Tell us where you think we’re headed!

FYI – Find the Emarketer article here:

http://www.emarketer.com/Article.aspx?R=1007845