The media business is always in search of the new, the fresh, the innovative. By its very nature, media embodies – and presents – many of the best qualities of youth. But is younger always better? A recent Google search for images of Steve Jobs struck me. How much more intriguing, confident and attractive he [...]
Apple’s done it again. Rolled out another iteration of a wildly popular product that promises even more gasps of acclaim. Apple has announced the new iPad with three times more resolution than the iPad 2. According to The New York Times, the question is not if, but when sales for tablets will exceed PCs. Especially [...]
We’ve seen a shift lately in business use of video. Instead of one big show that eats up the whole video budget for the year, the direction now appears to be moving toward multiple mini-programs for a lower per program price. One client is planning to produce 10 one-minute shows at a cost per show [...]
More viewers are watching more content on their mobile phones. According to a Nielsen report, the number of U.S. consumers watching mobile video increased 40 percent year over year in Q3 and Q4 2010. That brought the total number of U.S. mobile video viewers to just shy of 25 million by the end of the [...]
Welcome to the 21st century if you’re applying for a grant. Gone are the days when foundations relied on just a written application to determine funding. More and more decision-makers want to see, hear and experience for themselves what the written portion can only describe. Case in point is our client San Jose Jazz who [...]
If you’ve been on YouTube recently, you might notice some pretty drastic UI changes. After years of star ratings and complex discover bars, the site recently went “back to basics.” Since Google bought YouTube in 2006, the video site has been in a constant state of development and transition. We’ve seen the addition of close [...]
There’s a recent trend for many companies to go it alone when it comes to planning and recording client testimonials. While on the surface it may seem like a cost effective benefit, the results can be less than satisfying. Without the help of a professional team you can expect choppy footage, weak sound, and misaligned [...]
You’re scheduled to appear on camera for a web broadcast! What do you wear, how are you supposed to act? No need to worry, you will look and sound your best, of course, by following these simple guidelines. What to wear Before you go to the closet to select your favorite outfit, bear in mind [...]
Today we want to feature a great article about producing great B-Roll Media for use in broadcast by Sheri Baer, Broadcast Director at The Hoffman Agency in San Jose. If you’re sending out flashy marketing pieces with music, narration and fancy graphics, you’re wasting your money. What looks slick to the client is actually anathema [...]
Over the years in business I have notice clients looking at media services like it was a commodity. They sometimes think of it like buying catchup and that one brand is as good as the next. Well I have a news flash, media production is not an assembly line process. Far from it. To be [...]