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	<title>Media Highway Blog</title>
	<link>http://wmsmedia.com/blog</link>
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		<title>Oscar Night in the Valley</title>
		<description><![CDATA[We love helping our clients achieve their goals. Winning an award for it is like icing on the cake. CreaTV San Jose, the most prolific nonprofit public TV center in California, threw its red-carpet bash of The 2011 CreaTiVe Awards on January 7, 2012 at downtown&#8217;s historic California Theatre. What the Academy Awards are to [...]]]></description>
		<link>http://wmsmedia.com/blog/2012/01/oscar-night-in-the-valley/</link>
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		<title>Squeezing the Most from Air-Time with B-Roll</title>
		<description><![CDATA[Your CEO goes on Fox News. Awesome! But who wants to watch his talking head for more than a few seconds? Nada. Zip. No one. Imagine getting a chance to show much more! That’s where the importance of B-roll comes in. We’ve all seen it – cutaways during a newscast that show visuals enhancing the [...]]]></description>
		<link>http://wmsmedia.com/blog/2012/01/squeezing-the-most-from-air-time-with-b-roll/</link>
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		<title>Crickets with Your Chicken?</title>
		<description><![CDATA[Welcome to the wonderful world of sound effects. When used with expertise, they&#8217;re a wonderful tool. A dry documentary becomes full of immediacy and dimension. A complicated description becomes lively and engaging. A pompous speech becomes witty and humorous. All of this is possible with sound effects. Recently we had great fun working on a [...]]]></description>
		<link>http://wmsmedia.com/blog/2011/10/crickets-with-your-chicken-or-the-wonderful-world-of-sound-effects/</link>
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		<title>The Universal Music of Language</title>
		<description><![CDATA[網路基礎架構 全新 StrataXGS BCM56846 的突破性效能 Life at WMS media is always interesting and increasingly international. Last week we taped an interview in San Jose that was then sent overseas to be completed by a Chinese team and distributed for viewing in Asia. We had a language challenge: The subject spoke little English and his presentation [...]]]></description>
		<link>http://wmsmedia.com/blog/2011/10/the-universal-music-of-language/</link>
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		<title>A 40-fold Profit</title>
		<description><![CDATA[The polish of professional media may cost more than a homemade or bargain job, but the difference in results can be staggering. When I was a young, starving performer, I made a momentous decision – to invest in quality media to represent my work. It wasn’t easy. Recording just 10 minutes of music cost over [...]]]></description>
		<link>http://wmsmedia.com/blog/2011/09/a-40-fold-profit/</link>
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		<title>San Jose Jazz Summer Fest</title>
		<description><![CDATA[Going to the San Jose Jazz Summer Fest this weekend? Watch this video summary of everything you need to know about the festival, produced by WMS media. We love giving back to our community and fostering the art and music scene here in San Jose!]]></description>
		<link>http://wmsmedia.com/blog/2011/08/san-jose-jazz-summer-fest/</link>
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		<title>New Associate Producer Joins Our Team</title>
		<description><![CDATA[Alison Collins has spent her life working in the performing arts both center stage and behind the scenes. She is now delighted to be applying her creative talents with WMS media on both sides of the camera. She has sung and directed opera; sung musical theatre, jazz and folk music; taught voice and directed choirs. [...]]]></description>
		<link>http://wmsmedia.com/blog/2011/07/new-associate-producer-joins-our-team/</link>
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		<title>The Sum Is Greater Than the Parts</title>
		<description><![CDATA[We’ve seen a shift lately in business use of video. Instead of one big show that eats up the whole video budget for the year, the direction now appears to be moving toward multiple mini-programs for a lower per program price. One client is planning to produce 10 one-minute shows at a cost per show [...]]]></description>
		<link>http://wmsmedia.com/blog/2011/07/the-sum-is-greater-than-the-parts/</link>
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		<title>Avoid Video at Your Peril</title>
		<description><![CDATA[WMS media coined the term “Resultive Media” because our first and foremost goal is to create great business results for our clients. So when we came across this article about how to maximize your video presence online, we just had to share it with you: The PR Pro’s Guide to YouTube Video sharing sites like [...]]]></description>
		<link>http://wmsmedia.com/blog/2011/07/334/</link>
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		<title>A Day in the Life</title>
		<description><![CDATA[LiveOps filmed a documentary to showcase the competitive advantages of its remote call center operations around the country. LiveOps decided to feature a day in the life of Monica Pica in Pennsylvania. Tom Wohlmut and John Vande Wegge, DP for WMS media, flew to the east coast to videotape the Pica family in action for [...]]]></description>
		<link>http://wmsmedia.com/blog/2011/06/a-day-in-the-life/</link>
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