Your CEO goes on Fox News. Awesome! But who wants to watch his talking head for more than a few seconds? Nada. Zip. No one. Imagine getting a chance to show much more! That’s where the importance of B-roll comes in. We’ve all seen it – cutaways during a newscast that show visuals enhancing the [...]

Today we want to feature a great article about producing great B-Roll Media for use in broadcast by Sheri Baer, Broadcast Director at The Hoffman Agency in San Jose. If you’re sending out flashy marketing pieces with music, narration and fancy graphics, you’re wasting your money. What looks slick to the client is actually anathema [...]