Your CEO goes on Fox News. Awesome! But who wants to watch his talking head for more than a few seconds? Nada. Zip. No one. Imagine getting a chance to show much more! That’s where the importance of B-roll comes in. We’ve all seen it – cutaways during a newscast that show visuals enhancing the [...]

You know those historical plaques we drive or walk by all the time without ever stopping to read them? Even in our own immediate neighborhood? (Yeah, I know, we’re all just too busy.) Well, I finally took the time to read one right outside our office. It had the peculiar, almost oxymoronic title of “Labor [...]

It’s April 1st, and while the rest of the world plays practical jokes, The Hoffman Agency of San Jose, California serves up a treat for their employees. As a gesture of appreciation for the staffs’ hard work throughout the year, senior management stepped up to the griddle flipping berry, chocolate, and buttermilk pancakes for hungry [...]

Today we want to feature a great article about producing great B-Roll Media for use in broadcast by Sheri Baer, Broadcast Director at The Hoffman Agency in San Jose. If you’re sending out flashy marketing pieces with music, narration and fancy graphics, you’re wasting your money. What looks slick to the client is actually anathema [...]